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Fortitude Valley has its own heart-beat and is the lifestyle entertainment precinct of Brisbane – that's why it’s the perfect spot to help kickstart local tourism in Brisbane.
Alex Perry Hotel & Apartments Business Development Executive, Tanya Rose, said while the thriving area had been hit hard by Covid-19, it’s thriving heart was still alive and had much to offer.
“It is home to creative minds who have opened unique attractions, venues, restaurants, retail, bars and lucky for us, it is all a stroll from our front door,” says Rose.
The campaign is all about encouraging travellers to ‘Live Like A Local’ in Fortitude Valley.
“We want visitors to spend time wandering the streets, getting lost in the local area, making sure they weave in and out of laneways which are bound to provide hidden gems,” says Rose.
“We are encouraging visitors to take the time to discover the local independent retailers, arts, and entertainment.
“It won’t be out of a travel brochure, it won’t be a set itinerary, it will their very own experience.
Rose said Fortitude Valley offered an array of activities including rock wall climbing, axe throwing, electronic darts as well as high end and independent retailers woven into secluded laneways, chef hatted restaurants, live music venues and even a local winery.
“We know that there is so much for visitors to experience in Fortitude Valley and that is why we are gifting guests to the hotel a second night FREE because 1 night simply won’t be enough.
“COVID has dominated 2020 and severely impacted the local Fortitude Valley community with the hospitality sector shutting down.
“Now that new life has commenced, and we are seeing movement once more, we are urging all those eager to plan a holiday to make Fortitude Valley a part of it.”
Rose said there had already been an uptake from the ‘Live Like A Local’ package and she knew the hotel’s fellow Fortitude Valley community would benefit from those visitors spending money in the local community.
She said the campaign would be rolled out over the coming months to help shine a light on all that there is to see and do in Fortitude Valley.
This will be covered on local radio, social media campaigns and also includes a competition to WIN a ‘Live Like A Local’ experience.